The Grain Foods Foundation and the Wheat Foods Council have formed an official partnership, effective September 1, 2010.
Both organizations will keep their names and continue to represent the common interests of the grain foods industry among consumers and influencers. The Grain Foods Foundation will continue to serve as the consumer education and promotional component of the industry, while the Wheat Foods Council will focus on opinion leaders and nutrition education. Each will be directed by current Grain Foods Foundation President, Judi Adams, MS, RD, but will have its own board of directors and trustees.
The Grain Foods Foundation and the Wheat Foods Council will make their first “appearance” as a unified organization at the International Baking Industry Exposition (IBIE), scheduled to take place in Las Vegas September 26 – 29.